New Zealand singer and producer VILLETTE has teamed up with longtime partner Red Bull Music to release a 360 VR music video for her forthcoming single ‘Money’, available now across Red Bull Music channels. VILLETTE’s first ever immersive VR experience features a unique first-person perspective and allows viewers to dive deep into her creative world.
The video for Money lets viewers experience the singer’s personal and inspiring world through taking on the perspective of an ex-lover haunted by dreamlike visions of VILLETTE. Together with award winning, digital production company Baron VR, VILLETTEhas brought the story behind Money to (virtual) life in both an intimate and immersive way. The track captivates her audience through hauntingly beautiful lyrics and melody and is proof of the incredible talent of this upcoming artist. The story behind Money is a personal tale of lost love and complex emotions that manifests in a visually compelling, immersive dreamscape.
VILLETTE says her experience working to make her first VR video was intense and a massive high.
“The amount of tech work and behind the scenes technology was more than I had ever imagined. Red Bull made my transition to LA from NZ so easy and gave me room to breathe as an artist while simultaneously being there for me 100% and giving me the tools to create this VR video with a great team.”
In collaboration with Red Bull Music, Baron VR worked with director Parker Howell, choreographer Nina McNeely (who has previously worked with Björk and Rihanna) and movement artist Danny Gutierrez (Cirque du Soleil) to realize VILLETTE’s vision forMoney. The collaboration has led to a boundary-pushing 360 VR experience that gave VILLETTE full control over her creative ideas and is both an expression of her musical talent as well as an outlook on what’s to come in her future.
After initially being introduced to Red Bull by NZ collective MADCAP MUSIC, VILLETTEperformed her first Red Bull Music show in Auckland in 2016, followed by a special appearance at the Stones Throw Records 20th Anniversary Tour the same year. During Red Bull’s 30 Days in LA Festival in 2016, she performed alongside AlunaGeorge and Xavier Ömar and has since released her acclaimed eight track mixtape “Deep Crimson”.